Dallas, an International City? It’s Time to Play Offense!

DFW to Host the 2026 FIFA World Cup: A Catalyst for Economic Growth, Market Momentum, and Global Standing

Dallas–Fort Worth’s economy is poised for major acceleration as the region prepares to host the most World Cup matches of any city throughout the tournament. Having already experienced a 10% population increase over the past five years, DFW is now projected to welcome an estimated 2.7 million additional American and international soccer fans—a 32% population increase—over several months surrounding the event. This surge of temporary residents will jump-start the region’s long-term economic growth by boosting demand, driving prices upward, and enhancing DFW’s appeal as a world-class destination for future global events and foreign investment.

Dallas-Fort Worth last served as a host for World Cup matches in 1994. Adjusted for inflation, that event generated approximately $600 million in inflation-adjusted revenue. This time, the Dallas Sports Commission projects a $2.1 billion economic impact from the 2026 matches, ancillary events, and the International Broadcast Center (IBC), which will be housed at the Kay Bailey Hutchison Convention Center (KBHCC). Among all U.S. host cities, DFW ranks second in projected total economic impact, surpassed only by the New York/New Jersey area, where the championship match will take place. While historical estimates of this scale are not always fully realized, the 2026 World Cup is still expected to generate significant short-term revenue—and more importantly, serve as a catalyst for DFW’s next phase of long-term economic growth.

By hosting the largest number of matches among all U.S. cities, DFW is propelled onto the global stage, solidifying its position as an internationally recognized metro area. Following the tournament, the region will stand alongside cities such as NYC, Chicago, and Los Angeles—benefiting from months of global visibility. This momentum is already evident, illustrated by major investments like Goldman Sachs’ new DFW campus, which will add 800,000 square feet to the regions office market footprint.

Foreign investment is expected to follow as Dallas’s strong economic fundamentals continue to reinforce its rise as one of the most attractive investment markets in the United States. The global visibility generated by hosting an event of this scale will further encourage companies to relocate or expand their operations in the DFW area.

Dallas-Fort Worth's role as a host city for the 2026 FIFA World Cup underscores its rising global prominence, delivering billions in economic gains, infrastructure enhancements, and new real estate opportunities. Looking ahead, the region is poised for continued growth in investment interest, further solidifying DFW’s position as a critical market on the world stage.